Alexa Top Websites – Most Popular Sites List 2023

Alexa Top 10 Most Popular Websites

The top websites on the internet are listed by Alexa along with statistics like the average daily time spent on each site, the average daily pageviews per visitor, the average percentage of search traffic, and the average number of websites linking to each site.

Here are the top 10 Alexa ranked sites:

1. google.com
2. youtube.com
3. baidu.com
4. bilibili.com
5. facebook.com
6. qq.com
7. twitter.com
8. zhihu.com
9. wikipedia.org
10. amazon.com

What is a Good Site Ranking on Alexa

Combining an analysis of web traffic and site engagement over a three month span, an Alexa site Rank between 1 and 100,000 is assigned, with the lowest rankings representing highest site popularity. Generally speaking, top-tier popularity refers to any Alexa Rank below 30,000.

Is Alexa Still Update Top Site Rankings Data

On May 1, 2022, Amazon shut down Alexa Internet which subsequently discontinued Alexa Rank with it. The lack of interest from online marketers is probably the reason for Alexa Internet’s decision to end the service, despite the fact that they didn’t publicly state their reasons. Currently, the daily updates to the top 1 million sites file are still present. It is expected that this will work until December 2022, however it might shut down earlier.

Alexa Top Websites Alternatives

You’re probably in a difficult situation because Alexa’s analytics will soon be shut down. A similar Alexa substitute that offers website statistics must be found.

Here are top 10 Alternatives to Alexa Marketing Stack:

• Semrush.
• Similarweb.
• Ahrefs.
• Moz Pro.
• SpyFu.
• BrightEdge.
• SE Ranking.
• Serpstat.

Is Alexa Site Ranking Important?

Alexa rank is important in the sense that it provides you high-level data with how traffic and engagement fare. With the help of this information, you can better understand your website and get a sense of what needs to be done to increase its popularity.

Alexa Ranking FAQs

What is Alexa Website Ranking?

The most popular websites are ranked using web traffic statistics by Alexa rank, a global ranking system (and Amazon.com subsidiary).

Millions of websites are ranked in order of popularity, and the lower your Alexa rank, the more popular your site is (at least according to Alexa). It also takes into account how a website is performing in comparison to other websites, making it a useful benchmarking KPI or for competitive analysis.

How Does Alexa Rank Work?

The estimated traffic to a site and visitor engagement over the previous three months are combined to determine Alexa rank. Based on information provided by its toolbar, traffic and engagement are estimated. This tracks the online activity of a user who serves as a representative sample of all Internet users.

How is Alexa Rank Calculated?

The rank is determined using a combination of the site’s estimated average daily unique visitors and the estimated number of page views over the previous three months, according to Alexa’s official website.

Data for their ranking system is based on traffic provided by their “global data panel”. Internet users who use one of the Google Chrome, Firefox, Internet Explorer, etc. browser extensions are the source of this data.

A site’s audit is done by the Alexa ranking algorithm, which then determines how frequently visitors arrive. A user is only considered to have made one visit if they visit a website once on one day but twice the next.

The parameters used for measuring a site’s individual ranking is based on two items:

• The number of unique Alexa users who visit a site each day is referred to as unique daily visitors.
• The average number of times a page or URL is viewed by Alexa users.

From here, the website with the highest total of both unique visitors and page views is ranked first.

The algorithm also checks for any potential biases and modifies its rankings to account for users who are not counted in Alexa’s measurement panel. Alexa is said to use third-party data to provide a more comprehensive picture of internet users.

Is Alexa Ranking Accurate?

Although Alexa rank can be a good way to compare one website’s performance against another’s, Alexa’s statistics are not necessarily the most accurate

People have actually contrasted Alexa and Google Analytics and found that Alexa is less accurate. Some websites that get a lot more visitors actually have a lower Alexa ranking than they do (GA: 153,177 & Alexa: 346,890 vs. GA 3,852 & Alexa: 194,636). Do not forget that lower is better.

Since not everyone will have the Alexa tracking toolbar installed, this is probably because Google has a much wider coverage than Alexa.

Consider Alexa rank as a general overview for comparison purposes only and not as a 100% accurate overview of a website due to this lower coverage.

Can Alexa Rank Be Manipulated?

You can change your website’s Alexa ranking, claims Search Engine Journal. You can artificially raise your Alexa rank by writing a JavaScript function that opens a list of page addresses from your website. To increase pageviews, it is preferred that each address open in a new window.

Unsurprisingly, this is not advised because it is terrible for user experience. How often have you found it irksome to have to click through to multiple pages on a website in order to read a single article?

Don’t be that person; it’s annoying.

To get the right traffic to your site, writing quality content on a regular basis is the better and more advised way to improve it. You know, SEO 101.

Using artificial means to raise your Alexa ranking is only a temporary solution. Additionally, it won’t last over time like many quick fixes.

The Benefits and Drawbacks of Alexa Rank

What are the advantages and disadvantages of Alexa rank now that we’ve looked at what it is, how accurate it is, and how to view it? Let’s take a closer look:

Here are a few ways in which Alexa rank is helpful:

• If your website generates revenue from advertisements, a high Alexa ranking might enable you to increase your advertising rates.
• You can quickly estimate the traffic to your competitors’ websites so that you can compare it to your own.
• Possibility of drawing in guest authors of a higher caliber who wish to submit articles to websites with a better ranking.
• insights into the functionality of your website that may be helpful for your other SEO/marketing efforts.

Here are a few ways in which Alexa rank is not helpful:

• Users with the toolbar installed are the only ones who can access the data. As a result, many websites with high traffic volumes will receive low rankings.
• It’s simple to manipulate (as we’ve already mentioned), which makes the rankings even less trustworthy.
• Only the top-level domain is ranked; subdomains and subpages are not. So there could be some errors in this.

Overall, Alexa rankings have advantages and disadvantages, but there is still motivation for you to monitor (and raise) them.